UTM Campaign URL Builder

Build UTM campaign URLs

Fill in the fields and get a tracking URL with UTM parameters appended. Use the generated URL in your ads, emails, and social posts so Google Analytics can attribute traffic to the right campaign.

UTM parameter guide

Source — who sends the traffic (e.g. google, newsletter).

Medium — the marketing channel (e.g. cpc, email, social).

Campaign — the campaign name (e.g. spring_sale).

Term (optional) — paid keywords.

Content (optional) — distinguishes ads pointing to the same URL.